Knowlege is power, and there is nothing like a great book to stimulate new ideas. Many of my recommended reading books are outside of the normal Financial Services arena. Each is designed to help you reach new levels of success in all aspects of your life.
Married to the Brand. Why Consumers Bond with Some Brands for Life.
by William J. McEwen
Understanding the power of branding as a Financial Consultant can be the Silver Bullet to success. This small book is filled with powerful concepts that reinforces the power of relationships and why branding is so important.
How to Become A Marketing Superstar; Unexpected Rules that Ring the Cash Register
by Jeffrey J. Fox
As Financial Advisors, we are typically great at selling but lack the knowledge and expertise of marketing our practice. This short little book will remind you of some critical marketing concepts that will support your efforts to grow you business.
The Long Tail
by Chris Anderson
Why niche marketing is becoming the way of the future. If you are not targeting a specific market then you need to read this book.
Jesus – Life Coach
by Laurie Beth Jones
Ms. Jones does a fabulous job of intersecting the way we think about our faith as well as our careers. This is not one of those fanatical books and well worth reading.
Female Financial Advisors
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